Chinese Are Excited About Tesla's Model S Launch In April | Global News - Advertising Age: "....Mr. Musk enjoys the kind of stardom in China's business media that until recently was reserved for the likes of Steve Jobs, the late co-founder of Apple Inc.
"Musk, Jobs, who is more remarkable?" read the headline of a recent article in IT Time, a weekly Guangzhou magazine. The article cast its vote for Mr. Musk.
The excitement is even more remarkable when considering the cost of the Model S, which is no bargain. The car will carry a starting price of 734,000 yuan ($118,000); because it's an import, it will not qualify for government EV subsidies that range up to 57,000 yuan per vehicle...."
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